The social media strategist : build a successful program from the inside out /

Bibliographic Details
Main Author: Barger, Christopher
Format: Book
Published: New York: McGraw-Hill, 2012.
Subjects:
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020 # # |a 9780071768252 ;RM 95.00  
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090 0 0 |a 302.23068   |b BAR 
100 1 # |a Barger, Christopher 
245 1 4 |a The social media strategist :   |b build a successful program from the inside out /   |c Christopher Barger. 
260 # # |a New York:   |b McGraw-Hill,   |c 2012. 
300 # # |a xxviii, 276 p;   |c 24cm. 
504 # # |a Includes bibliographical references (p. 263-268) and index 
650 # 0 |a Social media --   |x Economic aspects  
650 # 0 |a Online social networks --   |x Economic aspects  
650 # 0 |a Customer service  
650 # 0 |a Public relations