Reverse innovation : create far from home, win everywhere /

Reverse innovation : create far from home, win everywhere /

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Bibliographic Details
Main Author: Govindarajan, Vijay
Other Authors: Trimble, Chris
Format: Book
Published: Boston: Harvard Business Press, 2012.
Subjects:
International business enterprises -- > Management -- > Case studies
Technological innovations -- > Management -- > Case studies
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REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE /
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