McDonald, K. (2013). Crafting the customer experience for people not like you: How to delight and engage the customers your competitors don?t understand. John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationMcDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don?t Understand. New York: John Wiley & Sons, Inc, 2013.
MLA (8th ed.) CitationMcDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don?t Understand. John Wiley & Sons, Inc, 2013.
Warning: These citations may not always be 100% accurate.