Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don?t understand /

Bibliographic Details
Main Author: McDonald, Kelly, 1961-
Format: Book
Published: New York: John Wiley & Sons, Inc, [2013].
Subjects:
Description
Physical Description:ix, 197 pages: illustrations; 24cm.
ISBN:9781118360729 (hardback)