Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don?t understand /

Bibliographic Details
Main Author: McDonald, Kelly, 1961-
Format: Book
Published: New York: John Wiley & Sons, Inc, [2013].
Subjects:
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090 0 0 |a 658   |b McD 
100 1 # |a McDonald, Kelly,   |d 1961- 
245 0 0 |a Crafting the customer experience for people not like you :   |b how to delight and engage the customers your competitors don?t understand /   |c Kelly McDonald. 
260 # # |a New York:   |b John Wiley & Sons, Inc,   |c [2013]. 
300 # # |a ix, 197 pages:   |b illustrations;   |c 24cm. 
650 # 0 |a Consumer satisfaction  
650 # 0 |a Customer services  
650 # 0 |a Customer relations --   |x Management