Predictive analytics : the power to predict who will click, buy, lie, or die /

Bibliographic Details
Main Author: Siegel, Eric
Format: Book
Published: Hoboken, N.J: Wiley, c2013.
Subjects:
Description
Item Description:Includes index
Physical Description:xvii, 302 p: ill. (some col.); 24cm.
ISBN:9781118356852 (cloth)