Contagious : why things catch on /

Contagious : why things catch on /

Bibliographic Details
Main Author: Berger, Jonah
Format: Book
Published: New York: Simon & Schuster, c2013.
Edition:1st Simon & Schuster hardcover ed.
Subjects:
New products
Consumer behavior
Popularity -- > Economic aspects
Description
Physical Description:viii, 244 p: ill; 22cm.
Bibliography:Includes bibliographical references (p. [215]-233) and index
ISBN:9781451686579 (hbk.)

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