APA (7th ed.) Citation

Paharia, R. (2013). Loyalty 3.0: How to revolutionize customer and employee engagement with big data and gamification. McGraw-Hill.

Chicago Style (17th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. New York: McGraw-Hill, 2013.

MLA (8th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. McGraw-Hill, 2013.

Warning: These citations may not always be 100% accurate.