Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /

Bibliographic Details
Main Author: Paharia, Rajat
Format: Book
Published: New York: McGraw-Hill, [2013].
Subjects:
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245 0 0 |a Loyalty 3.0 :   |b how to revolutionize customer and employee engagement with big data and gamification /   |c by Rajat Paharia. 
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650 # 0 |a brand loyalty  
650 # 0 |a Marketing --   |x Management  
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