Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /

Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /

Bibliographic Details
Main Author:	Paharia, Rajat
Format:	Book
Published:	New York: McGraw-Hill, [2013].
Subjects:	brand loyalty Marketing -- > Management Organizational behavior

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