Raynor, M. E., & Ahmed, M. (2013). The three rules: How exceptional companies think. Portfolio/Penguin.
Chicago Style (17th ed.) CitationRaynor, Michael E., and Mumtaz Ahmed. The Three Rules: How Exceptional Companies Think. New York: Portfolio/Penguin, 2013.
MLA (8th ed.) CitationRaynor, Michael E., and Mumtaz Ahmed. The Three Rules: How Exceptional Companies Think. Portfolio/Penguin, 2013.
Warning: These citations may not always be 100% accurate.