The right to brand: Levelling the brand playing field : Lessons from an emerging market /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Malaysia:
Trax Publishing Sdn Bhd,
2013.
|
| Subjects: |
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|---|---|---|---|
| 001 | 0000039322 | ||
| 005 | 20151104090000.0 | ||
| 005 | ##20151104150500.0 | ||
| 003 | ##MY-KlINT | ||
| 020 | # | # | |a 9789671166109 |
| 039 | # | 9 | |y 201511041505 |z VLOAD |
| 090 | 0 | 0 | |a 658.827 |b YAS |
| 100 | 1 | # | |a Yasmin Merican |
| 245 | 1 | 4 | |a The right to brand: Levelling the brand playing field : |b Lessons from an emerging market / |c Yasmin Merican. |
| 260 | # | # | |a Malaysia: |b Trax Publishing Sdn Bhd, |c 2013. |
| 300 | # | # | |a 744p; |c 26cm. |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Brand name products |
| 650 | # | 0 | |a Branding |