Ask,Meansure,Learn : Using social media analytics to understand and influence customer behavior /

Bibliographic Details
Main Author: Finger, Lutz
Other Authors: Dutta, Soumitra
Format: Book
Published: United State: Published by O'Reilly Media, 2014.
Subjects:
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100 1 # |a Finger, Lutz 
245 0 0 |a Ask,Meansure,Learn :   |b Using social media analytics to understand and influence customer behavior /   |c Lutz Finger and Soumitra Dutta. 
260 # # |a United State:   |b Published by O'Reilly Media,   |c 2014. 
300 # # |a xxiii,304p;   |c 24cm. 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Business leadership  
700 0 # |a Dutta, Soumitra