What great brands do : the seven brand-building principles that separate the best from the rest /

Bibliographic Details
Main Author: Lee Yohn, Denise
Format: Book
Published: San Francisco: Jossey-Bass, 2014.
Subjects:
LEADER 00620cam a2200193 7i4500
001 0000039459
005 20151104090000.0
005 ##20151104150600.0
003 ##MY-KlINT
020 # # |a 9781118611258  
039 # 9 |y 201511041506  |z VLOAD 
090 0 0 |a 658.827   |b LEE 
100 1 # |a Lee Yohn, Denise 
245 0 0 |a What great brands do :   |b the seven brand-building principles that separate the best from the rest /   |c Denise Lee Yohn. 
260 # # |a San Francisco:   |b Jossey-Bass,   |c 2014. 
300 # # |a vii,241p;   |c 26cm. 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Brand name product  
650 # 0 |a Branding(Marketing)