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| LEADER |
00662cam a2200217 7i4500 |
| 001 |
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| 005 |
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##MY-KlINT |
| 020 |
# |
# |
|a 9781118758151
|
| 039 |
# |
9 |
|y 201511041506
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.8342
|b MAL
|
| 100 |
1 |
# |
|a Malone, Chris,
|d 1969-
|
| 245 |
1 |
4 |
|a The human brand :
|b how we relate to people,products and companies /
|c Chris Malone, Susan T. Fiske.
|
| 250 |
# |
# |
|a First Edition.
|
| 260 |
# |
# |
|a San Francisco, CA:
|b Jossey-Bass,
|c c2013.
|
| 300 |
# |
# |
|a xii,187p;
|c 24cm.
|
| 504 |
# |
# |
|a Includes index
|
| 650 |
# |
0 |
|a Marketing --
|x Psychological aspects
|
| 650 |
# |
0 |
|a Cosumer behavior
|
| 700 |
0 |
# |
|a Fiske, Susan T.
|