The human brand : how we relate to people,products and companies /

Bibliographic Details
Main Author:	Malone, Chris, 1969-
Other Authors:	Fiske, Susan T.
Format:	Book
Published:	San Francisco, CA: Jossey-Bass, c2013.
Edition:	First Edition.
Subjects:	Marketing -- > Psychological aspects Cosumer behavior

Similar Items

Unconscious branding : how neuroscience can empower (and inspire) marketing /
by: Van Praet, Douglas
Published: (2012)

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /
by: Grant, John, 1964-

Beyond branding : how savvy marketers build brand equity to create products and open new markets /
by: Marconi, Joe
Published: (1994)

Buy ology : truth and lies about why we buy /
by: Lindstrom, Martin, 1970-
Published: (2008)

THE LAWS OF BRAND Storytelling : WIN - AND KEEP- YOUR CUSTOMERS' Hearts + Minds /
by: Walter, Ekaterina

I AM MY BRAND : How to build your brand without apology /
by: Springer, Kubi
Published: (2020)

How customers think : essential insights into the mind on the market /
by: Zaltman, Gerald
Published: (2003)

How cool brands stay hot : branding to generation /
by: Bergh, Joeri Van den
Published: (2013)

Branding only works on cattle : the new way to get known (and drive your competitors crazy) /
by: Baskin, Jonathan Salem
Published: (2008)

Branded! : how retailers engage consumers with social media and mobility /
by: Brennan, Bernie
Published: (2010)

Emotional branding : how successful brands gain the irrational edge /
by: Travis, Daryl
Published: (2000)

Human learning /
by: Ormrod, Jeanne Ellis
Published: (1999)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

How customers think : essential insights into the mind of the market /
by: Zaltman, Gerald
Published: (2003)

Always on : advertising, marketing, and media in an era of consumer control /
by: Vollmer, Christopher
Published: (2008)

Personal branding for dummies /
by: Chritton,Susan
Published: (2012)

Brand Avatar : translating virtual world branding into real world success /
by: De Mesa, Alycia
Published: (2009)

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /
by: Ries, Al
Published: (2004)

GUILT TRIP : From Fear to Guilt on the Green Bandwagon /
by: Hesz, Alex

SOCIAL MEDIA SUCCESS FOR EVERY BRAND : THE FIVE STORYBRAND PILLARS THAT TURN POSTS INTO PROFITS /
by: Diaz-Ortiz, Claire, 1982-
Published: (2019)

The leader on the couch : a clinical approach to changing people and organizations /
by: Vries, Manfred F. R. Kets de
Published: (2006)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

The Right to Brand : Levelling the brand playing field : Lessons from an emerging market /
by: Merican, Yasmin, Datin
Published: (2013)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

BUILDING BRAND COMMUNITIES : HOW ORGANIZATIONS SUCCEED BY CREATING BELONGING / /
by: Jones, Carrie Melissa

Luxury Brand Management : A World of Privilege / /
by: Chevalier, Michel

AWAKENING COMPASSION at WORK : The Quiet Power That Elevates People and Organizations /
by: Worline, Monica C

BRANDING INSIDE OUT : ? : Internal branding in theory and practice / /

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Lee Yohn, Denise
Published: (2014)

Breakthrough nonprofit branding : seven principles to power extraordinary results /
Published: (2011)

Brand management 101 : 101 lessons from real-world marketing /
by: Dhar, Mainak
Published: (2007)

Branding in Asia : the creation, development, and management of Asian brands for the global market /
by: Temporal, Paul
Published: (2001)

How they started global brands : how 21 good ideas became great global businesses /
Published: (2011)

ICONIC ADVANTAGE : Don't chase the new, innovate the old /
by: Soon, Yu

Managing brand you : seven steps to creating your most successful self /
by: Wilson, Jerry S
Published: (2008)

Managing brand you : seven steps to creating your most successful self /
by: Wilson, Jerry S.
Published: (2008)

Human relations in organizations : applications and skill building, 6th ed /
by: Lussier, Robert N
Published: (2005)

Human relations in organizations : applications and skill building, 7th ed /
by: Lussier, Robert N
Published: (2008)

The business of brands /
by: Miller, Jon
Published: (2004)