APA (7th ed.) Citation

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. John Wiley.

Chicago Style (17th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. N.Y: John Wiley, 1995.

MLA (8th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. John Wiley, 1995.

Warning: These citations may not always be 100% accurate.