Building brand identity : a strategy for success in a hostile marketplace /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
N.Y:
John Wiley,
1995.
|
| Subjects: |
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| 245 | 0 | 0 | |a Building brand identity : |b a strategy for success in a hostile marketplace / |c Lynn B. Upshaw.. |
| 260 | # | # | |a N.Y: |b John Wiley, |c 1995. |
| 300 | # | # | |a xiv: |b 354 p.. |
| 650 | # | 0 | |a Brand mane products |