Managing imitation strategies : how later entrants seize markets from pioneers /

Bibliographic Details
Main Author: Schnaars, Steven P.
Format: Book
Published: New York: The Free Press, c1994.
Subjects:
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245 0 0 |a Managing imitation strategies :   |b how later entrants seize markets from pioneers /   |c Steven P. Schnaars. 
260 # # |a New York:   |b The Free Press,   |c c1994. 
300 # # |a iv, 294p;   |c 24cm. 
500 # # |a Include bibliographical reference and index 
650 # 0 |a Entrepreneurship  
650 # 0 |a Technological innovations --   |x Economic aspects  
650 # 0 |a Marketing