APA (7th ed.) Citation

Schumann, P. A. (1994). Innovate !: Straight path to quality, customer delight, and competitive advantage. McGraw-Hill, Inc.

Chicago Style (17th ed.) Citation

Schumann, Paul A. Innovate !: Straight Path to Quality, Customer Delight, and Competitive Advantage. New York: McGraw-Hill, Inc, 1994.

MLA (8th ed.) Citation

Schumann, Paul A. Innovate !: Straight Path to Quality, Customer Delight, and Competitive Advantage. McGraw-Hill, Inc, 1994.