APA (7th ed.) Citation

Philip Kotler ed. (1984). Marketing management and strategy: A reader (3rd ed.). Prentice-Hall,Inc.

Chicago Style (17th ed.) Citation

Philip Kotler ed. Marketing Management and Strategy: A Reader. 3rd ed. New Jersey: Prentice-Hall,Inc, 1984.

MLA (8th ed.) Citation

Philip Kotler ed. Marketing Management and Strategy: A Reader. 3rd ed. Prentice-Hall,Inc, 1984.