Marketing management and strategy : a reader /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice-Hall,Inc,
c1984.
|
| Edition: | 3rd ed.. |
| Subjects: |
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| 100 | 1 | # | |a Philip Kotler ed. |
| 245 | 0 | 0 | |a Marketing management and strategy : |b a reader / |c edited by Philip Kotler. |
| 250 | # | # | |a 3rd ed.. |
| 260 | # | # | |a New Jersey: |b Prentice-Hall,Inc, |c c1984. |
| 300 | # | # | |a xii, 448p. ;. |
| 650 | # | 0 | |a Marketing |