APA (7th ed.) Citation

RUNYON, K. E. (1982). The practice of marketing. Charles E. Merril Publishing Company.

Chicago Style (17th ed.) Citation

RUNYON, Kenneth E. The Practice of Marketing. Columbus: Charles E. Merril Publishing Company, 1982.

MLA (8th ed.) Citation

RUNYON, Kenneth E. The Practice of Marketing. Charles E. Merril Publishing Company, 1982.