Bernhardt, K. L. (1981). Cases in marketing management (Rev. ed.). Business Publications,Inc.
Chicago Style (17th ed.) CitationBernhardt, Kenneth L. Cases in Marketing Management. Rev. ed. Texas: Business Publications,Inc, 1981.
MLA (8th ed.) CitationBernhardt, Kenneth L. Cases in Marketing Management. Rev. ed. Business Publications,Inc, 1981.
Warning: These citations may not always be 100% accurate.