APA (7th ed.) Citation

PRIDE, W. M. (1983). Marketing: Basic concept and decisions (3rd. ed.). Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

PRIDE, William M. Marketing: Basic Concept and Decisions. 3rd. ed. Boston: Houghton Mifflin Company, 1983.

MLA (8th ed.) Citation

PRIDE, William M. Marketing: Basic Concept and Decisions. 3rd. ed. Houghton Mifflin Company, 1983.

Warning: These citations may not always be 100% accurate.