Ness, T. E. (1978). Marketing in action: A decision game (4th. ed.). Richard D. Irwin, Inc.
Chicago Style (17th ed.) CitationNess, Thomas E. Marketing in Action: A Decision Game. 4th. ed. Illinois: Richard D. Irwin, Inc, 1978.
MLA (8th ed.) CitationNess, Thomas E. Marketing in Action: A Decision Game. 4th. ed. Richard D. Irwin, Inc, 1978.
Warning: These citations may not always be 100% accurate.