APA (7th ed.) Citation

Jefkins, F. (1982). Introduction to marketing,advertising and public relations. The MacMillan Press Ltd.

Chicago Style (17th ed.) Citation

Jefkins, Frank. Introduction to Marketing,advertising and Public Relations. London: The MacMillan Press Ltd, 1982.

MLA (8th ed.) Citation

Jefkins, Frank. Introduction to Marketing,advertising and Public Relations. The MacMillan Press Ltd, 1982.

Warning: These citations may not always be 100% accurate.