APA (7th ed.) Citation

Aaker, D. A. (1980). Marketing research: Private and public sector decisions. John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing Research: Private and Public Sector Decisions. New York: John Wiley & Sons, Inc, 1980.

MLA (8th ed.) Citation

Aaker, David A. Marketing Research: Private and Public Sector Decisions. John Wiley & Sons, Inc, 1980.