APA (7th ed.) Citation

Rice, C. (1993). Consumer behavior: Behavioural aspects of marketing. Butterworth-Heinemann Ltd.

Chicago Style (17th ed.) Citation

Rice, Chris. Consumer Behavior: Behavioural Aspects of Marketing. Oxford: Butterworth-Heinemann Ltd, 1993.

MLA (8th ed.) Citation

Rice, Chris. Consumer Behavior: Behavioural Aspects of Marketing. Butterworth-Heinemann Ltd, 1993.

Warning: These citations may not always be 100% accurate.