APA (7th ed.) Citation

RUSSELL, F. A. (1982). Selling: Principles and practices (11th ed.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

RUSSELL, Frederic A. Selling: Principles and Practices. 11th ed. New York: McGraw-Hill Book Company, 1982.

MLA (8th ed.) Citation

RUSSELL, Frederic A. Selling: Principles and Practices. 11th ed. McGraw-Hill Book Company, 1982.