APA (7th ed.) Citation

Ries, A. (1986). Positioning: The battle for your mind (1st. ed.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Ries, Al. Positioning: The Battle for Your Mind. 1st. ed. New York: McGraw-Hill Book Company, 1986.

MLA (8th ed.) Citation

Ries, Al. Positioning: The Battle for Your Mind. 1st. ed. McGraw-Hill Book Company, 1986.