APA (7th ed.) Citation

KAPFERER, J. (1997). Strategic Brand management. Kogen Page.

Chicago Style (17th ed.) Citation

KAPFERER, Jean-Noel. Strategic Brand Management. London: Kogen Page, 1997.

MLA (8th ed.) Citation

KAPFERER, Jean-Noel. Strategic Brand Management. Kogen Page, 1997.

Warning: These citations may not always be 100% accurate.