Strategic Brand management /

Bibliographic Details
Main Author:	KAPFERER, Jean-Noel
Format:	Book
Published:	London: Kogen Page, 1997.
Subjects:	Brand management

Similar Items

Strategic brand management : new approaches to creating and evaluating brand equity /
by: KAPFERER, Jean-Noel
Published: (1992)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane
Published: (2008)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

The right to brand: Levelling the brand playing field : Lessons from an emerging market /
by: Yasmin Merican
Published: (2013)

Building brand value : five steps to building powerful brands /
by: Parameswaran, M G
Published: (2006)

The business of brands /
by: Miller, Jon
Published: (2004)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Global Malaysian Brands /
by: Carol Lin
Published: (2013)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Lee Yohn, Denise
Published: (2014)

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /
by: Ries, Al
Published: (2004)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P.
Published: (2011)

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Branding Malaysia /
by: LS Sya
Published: (2005)

Personal branding for dummies /
by: Chritton,Susan
Published: (2012)

The Right to Brand : Levelling the brand playing field : Lessons from an emerging market /
by: Merican, Yasmin, Datin
Published: (2013)

BUILDING BRAND COMMUNITIES : HOW ORGANIZATIONS SUCCEED BY CREATING BELONGING / /
by: Jones, Carrie Melissa

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

B2B brand management /
by: KOTLER, Philip
Published: (2006)

How they started global brands : how 21 good ideas became great global businesses /
Published: (2011)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Havard Business Review on brand management.
Published: (1999)

Harvard Business Review on Brand Management.
Published: (1999)

Brand driven : the route to integrated branding through great leadership /
by: LePla, F. Joseph
Published: (2003)

BRANDING IN A COMPETITIVE MARKETPLACE /
by: Baisya, Rajat K.
Published: (2013)

I AM MY BRAND : How to build your brand without apology /
by: Springer, Kubi
Published: (2020)

Brand management 101 : 101 lessons from real-world marketing /
by: Dhar, Mainak
Published: (2007)

Brand leadership /
by: Aaker, David A.
Published: (2000)

Branding Malaysia /
by: Sya, LS
Published: (2005)

Managing brand you : seven steps to creating your most successful self /
by: Wilson, Jerry S
Published: (2008)

Managing brand you : seven steps to creating your most successful self /
by: Wilson, Jerry S.
Published: (2008)

Building brand identity : a strategy for success in a hostile marketplace /
by: Upshaw, Lynn B.
Published: (1995)

Luxury Brand Management : A World of Privilege / /
by: Chevalier, Michel

The Brutal Truth about Asian Branding : And How t Break the Vicious Cycle /
by: Baladi, Joseph
Published: (2011)

Brand management 101 : 101 lesson from real - world marketing /
by: Dhar, Minak
Published: (2007)

Branding FOR DUMMIES /
by: Chiaravalle, Bill

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD /? /

Brand Avatar : translating virtual world branding into real world success /
by: De Mesa, Alycia
Published: (2009)

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /
by: Grant, John, 1964-

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)