APA (7th ed.) Citation

KOTLER,Philip. (1997). Marketing Management: Analysis, planning, implementation, and control (9th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

KOTLER,Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. New Jersey: Prentice-Hall, 1997.

MLA (8th ed.) Citation

KOTLER,Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Prentice-Hall, 1997.