Marketing Management : analysis, planning, implementation, and control /
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey:
Prentice-Hall,
c1997.
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| Edition: | 9th ed.. |
| Series: | (Prentice-Hall series in Marketing)
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| Subjects: |
| Item Description: | Include bibliographical reference and index |
|---|---|
| Physical Description: | xl, 789p: ill; 28cm. |
| ISBN: | 0132435101 |