APA (7th ed.) Citation

Quelch, J. A., & Siew Meng Leong. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice-Hall.

Chicago Style (17th ed.) Citation

Quelch, John A., and Siew Meng Leong. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice-Hall, 1996.

MLA (8th ed.) Citation

Quelch, John A., and Siew Meng Leong. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice-Hall, 1996.