Cases in marketing management and strategy : an Asia-Pacific perspective /

Bibliographic Details
Other Authors: Quelch, John A., Siew Meng Leong
Format: Book
Published: Singapore: Prentice-Hall, 1996.
Subjects:
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245 1 0 |a Cases in marketing management and strategy :   |b an Asia-Pacific perspective /   |c John A. Quelch...[et.al.].. 
260 # # |a Singapore:   |b Prentice-Hall,   |c 1996. 
300 # # |a ix, 507p:   |b ill;   |c 24cm. 
650 # 0 |a Marketing --   |z Asia-Case studies  
650 # 0 |a Marketing --   |z Asia-Management-Case Studies  
700 0 # |a Quelch, John A.  
700 0 # |a Siew Meng Leong