Leveraging Japan : marketing to the new Asia /

Leveraging Japan : marketing to the new Asia /

Bibliographic Details
Main Author: Fields, George
Other Authors: Hotaka Katahira, Wind, Jerry
Format: Book
Published: San Francisco: Jossey-Bass Publ, 2000.
Subjects:
Consumers -- > Attitudes -- > Japan
Consumers -- > Attitudes -- > Asia
Marketing -- > Japan
Marketing -- > Asia

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