APA (7th ed.) Citation

Temporal, P., & Trott, M. (2001). Romancing the Customer: Maximizing brand value through powerful relationship management. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Temporal, Paul, and Martin Trott. Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management. Singapore: John Wiley & Sons, 2001.

MLA (8th ed.) Citation

Temporal, Paul, and Martin Trott. Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management. John Wiley & Sons, 2001.