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|a 0471846155
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|y 201511041559
|z VLOAD
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| 090 |
0 |
0 |
|a 658.827
|b TEM
|
| 100 |
1 |
# |
|a Temporal, Paul
|
| 245 |
0 |
0 |
|a Romancing the Customer :
|b maximizing brand value through powerful relationship management :
|b maximizing brand value through powerful relationship management :
|b Paul Temporal and Martin Trott.
|
| 260 |
# |
# |
|a Singapore:
|b John Wiley & Sons,
|c 2001.
|
| 300 |
# |
# |
|a xii,211p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Include index
|
| 650 |
# |
0 |
|a Brand name products --
|x Marketing
|
| 650 |
# |
0 |
|a Relatioship marketing
|
| 700 |
0 |
# |
|a Trott, Martin
|