Romancing the Customer : maximizing brand value through powerful relationship management : maximizing brand value through powerful relationship management : Paul Temporal and Martin Trott.

Romancing the Customer : maximizing brand value through powerful relationship management :

Bibliographic Details
Main Author: Temporal, Paul
Other Authors: Trott, Martin
Format: Book
Published: Singapore: John Wiley & Sons, 2001.
Subjects:
Brand name products -- > Marketing
Relatioship marketing

Similar Items

Similar Items