What do you stand for : managing brand me/Thomas Gad and Anette Rosencreutz.

What do you stand for : managing brand me/Thomas Gad and Anette Rosencreutz.

Bibliographic Details
Main Author: Gad,Thomas
Format: Book
Published: Great Britain: Pearson Education, 2002.
Subjects:
Brand name product -- > Valuation -- > Management
Intangible property -- > Valuation -- > Management
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