APA (7th ed.) Citation

WILSON, C. C., Kennedy, M. E., & Trammell, C. J. (1996). Superior product development: Managing the process for innovative product. Blackwell.

Chicago Style (17th ed.) Citation

WILSON, Clement Card, Michael E. Kennedy, and Carmen J. Trammell. Superior Product Development: Managing the Process for Innovative Product. OXFORD: Blackwell, 1996.

MLA (8th ed.) Citation

WILSON, Clement Card, et al. Superior Product Development: Managing the Process for Innovative Product. Blackwell, 1996.