APA (7th ed.) Citation

CANNON, T. (1980). Basic marketing: Principles and practice. Holt, Renehart and Winston.

Chicago Style (17th ed.) Citation

CANNON, Tom. Basic Marketing: Principles and Practice. London: Holt, Renehart and Winston, 1980.

MLA (8th ed.) Citation

CANNON, Tom. Basic Marketing: Principles and Practice. Holt, Renehart and Winston, 1980.

Warning: These citations may not always be 100% accurate.