APA (7th ed.) Citation

Prahald, C., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Prahald, C.K, and Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston, Massachussets: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Prahald, C.K, and Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.