The future of competition : co-creating unique value with customers /

Bibliographic Details
Main Author: Prahald, C.K
Other Authors: Ramaswamy, Venkat
Format: Book
Published: Boston, Massachussets: Harvard Business School Press, 2004.
Subjects:
Description
Item Description:Includes index
Physical Description:xiii,257p: ill; 24cm.
ISBN:1578519535