The future of competition : co-creating unique value with customers /

The future of competition : co-creating unique value with customers /

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Bibliographic Details
Main Author: Prahald, C.K
Other Authors: Ramaswamy, Venkat
Format: Book
Published: Boston, Massachussets: Harvard Business School Press, 2004.
Subjects:
Success in business
Strategic planning
Customer relations
Competition
Customer services
Economic value added
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THE FUTURE OF COMPETITION : Co-Creating Unique Value with Customers /
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