Customer behavior : a managerial perspective.

Bibliographic Details
Main Author: Sheth, Jagdish N
Other Authors: Mittal, Banwari
Format: Book
Published: Australia: Thomson, 2004.
Edition:2nd.ed.
Subjects:
Description
Item Description:Includes bibiliographical reference and index
Physical Description:xix,487p: ill; 26cm.
ISBN:0030343364(RM 663.80)