Customer message management : increasing marketing's impact on selling /

Bibliographic Details
Main Author: Riesterer, Tim
Other Authors: Emo, Diane
Format: Book
Published: Australia: Thomson, 2006.
Subjects:
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245 0 0 |a Customer message management :   |b increasing marketing's impact on selling /   |c Tim Riesterer, Diane Emo. 
260 # # |a Australia:   |b Thomson,   |c 2006. 
300 # # |a viii,1787p:   |b ill;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Communication in marketing  
650 # 0 |a Value added  
650 # 0 |a Sales promotion  
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