APA (7th ed.) Citation

Owen, R., & Brooks, L. L. (2009). Answering the ultimate question: How net promoter can transform your business. Jossey-Bass.

Chicago Style (17th ed.) Citation

Owen, Richard, and Laura L. Brooks. Answering the Ultimate Question: How Net Promoter Can Transform Your Business. San Francisco, CA: Jossey-Bass, 2009.

MLA (8th ed.) Citation

Owen, Richard, and Laura L. Brooks. Answering the Ultimate Question: How Net Promoter Can Transform Your Business. Jossey-Bass, 2009.